Today, a TV program introduced some social trends. According to it, young Japanese people tend to have no interest in some things that older generations have been eager to get. Although I've written about similar things before, I'll introduce some of their tendencies.
Compared with older generations, young Japanese people are not or less interested in the following things.
1.Cars
As I often wrote about it in my previous posts, many young men aren't interested in buying a own car. They prefer to rent cars when they really want to enjoy driving or need them. The number of new car sales in 2009 in Japan fell below 5 million for the first time in 31 years. It was caused by not only the current economic crisis but also this tendency. Surprisingly, about a quarter of young people have never been interested in cars.
2. Alcohol
Older generations sometime need liquid encouragement. They like talking with their friends while drinking to release their stress. In contrast, many young people basically don't like alcohol. Even young men prefer to talk with their friends at cafes instead of bars.
3.Going out for meal
4.Going on trips
5.Watching TV
6.Going to department stores.
When I was a little girl many years ago, department stores were sort of symbol of affluence. Many people were looking forward to buying something there. Today, shopping malls are everywhere. Some of them are original and have been fascinating younger generations. So, some major department stores were already forced to close. Also, It was announced that a few long-running department stores in Tokyo and Kyoto would close this year.
7.Expensive big-name brand goods.
I think these are enough, so I'll stop listing.
As I wrote in my previous post (please click here), since young Japanese people were born and raised in the affluent Japan, they basically have no desire for purchase.
