Thursday, September 9, 2010

Impressive Japanese TV commercials. If you study Japanese, please try to enjoy the wordings.

Every time I move back to Japan from a foreign country, I realized that TV commercials in Japan are creative and interesting, although I don't know very much about TV commercials in Western countries.

A very popular series of cellphone commercials is so funny and interesting that I always look forward to the next one (The first video). This series has a storyline that revolves around a family. The father is a white Japanese dog. The mother is being played by a popular middle-aged Japanese actress. A young popular actress, Aya Ueto/上戸彩, is playing the daughter's role. An American is playing the son's role. This portrays our social trends sarcastically and humorously , so the commercials can always catch the public attention.

Speaking of a popular series of TV commercials, the series of a canned coffee commercial where Tommy Lee Jones appears are still continuing. Surprisingly, he has been playing an alien role in the commercials for more than four years.

Although this kind of TV commercials usually catches my attention, sometimes other serious commercials resonate with me and makes me think a lot. An organization , AC Japan, examines our society and the world, and decides every year what it should advocate through its advertising campaigns. The Japanese phrases that are used in this newest TV commercial, created by this organization are impressive, so I want to introduce them. The phrases are below. I hope you can enjoy the wordings.

「こころ」はだれにも見えないけれど
「こころづかい」は見える
No strangers can see your heart (it implies that no strangers know what you are thinking), but every stranger can see your kindness/thoughtfulness/consideration.

「思い」は見えないけれど
「思いやり」はだれにでも見える
The meaning of this phrase is almost the same as the one from the phrase above, although nuances of these two phrases conveyed are slightly different.

The cellphone commercial

The canned coffee commercial series where Tommy Lee Jones appears

The AC commercial